PhD S.N. Skorokhodov^{1, 2
1}Russian State Geological Prospecting University named after Sergo Ordzhonikidze (MGRI), Moscow
²Moscow Financial and Industrial University Synergy, Moscow

Keywords: marketing, sports industry, competition, sports management, services.

Social marketing as a method of communication with the target audience can not be effective in breaking with other marketing tools of a sports organization. And in this context, we can conclude that the marketing strategy in sports is not only focused on effective demand satisfaction and competitive presence in the market (economic aspect), but also the interests (social aspect) of specific target groups of the sports industry. When social marketing is activated, a sports organization not only actualizes the value-oriented significance of the end user, but also expands the economic attractiveness of the proposed product by implementing new forms of competitive positioning itself in the external environment.

Literature

1. Malygin A.V. Sports marketing / A.V. Malygin. - Moscow: Planeta, 2018. - 336 p.