Corporate sport contributions to industrial corporate cultures

Teoriya i praktika fizicheskoy kultury №3 2019

PhD M.A. Rodionova1
PhD, Associate Professor V.A. Rodionov1
Dr.Hab., Professor L.I. Lubysheva2
1Surgut State University, Surgut
2Russian State University of Physical Education, Sports, Youth and Tourism (SCOLIPE), Moscow

The present article analyzes the meanings of modern corporate sports and their role in corporate cultures, in view of the fact that the corporate sports are increasingly considered among contributors to the competitiveness building and business success policies. The authors give the substantiation for this concept being applied to every corporate sport event, sport competitions of departments, branches and other operations inside the company, plus the inter-sector events including participants from government agencies and mass media organizations.
Corporate sports are interpreted in the given article as the integral part of a corporate culture with the relevant relationship system, corporate conduct rules, popular sport/ cultural values and competitive spirit and success motivations; with the sport trainings designed to cultivate the teamwork and team spirit, establish informal contacts, improve loyalty to and trust in the company management and thereby form a positive corporate image on the whole.
The authors of the paper make the conclusion that modern corporate sports help consolidate companies, mitigate stresses and emotional tensions, mobilize natural informal leadership, unite the teams for success, acknowledge individual gifts and contribute to the health agenda of every team member.

Keywords: corporate sports, industrial physical culture, corporate culture.

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