Mass physical culture encouragement policies in context of national physical education and sports sector development strategy

Teoriya i praktika fizicheskoy kultury №3 2019

Dr.Hab., Professor V.F. Kostyuchenko1
Dr.Hab., Associate Professor G.V. Rudenko2
PhD, Associate Professor Yu.A. Dubrovskaya2
1Lesgaft National State University of Physical Education, Sport and Health, St. Petersburg
2St. Petersburg Mining University, St. Petersburg

The article analyzes some issues of the social, cultural and health policies of the current physical education and sports sector development strategy to underline that the mass physical inactivity may be explained by a variety of reasons including the still limited access to the physical education and sports service due to both affordability issues and shortage of sport facilities; poor staffing of the physical education and sports service by the communal needs sensitive instructors; and the still limited physical education and sports promotion efforts to encourage the mass physical activity. The situation is further aggravated by the aggressive commercial promotion of ‘magic’ rejuvenation/ rehabilitation/ health medicines by mass media organizations. The authors believe that the negative trends may be reversed by the efforts to mobilize the available social, cultural and health resource of the national physical education and sports sector to improve the access to and affordability of mass physical education and sports practices; expand the physical education and sports service infrastructure; promote healthy lifestyles with support from the mass media industry; step up the social sensitivity and communication of the future physical education and sports sector specialists by the relevant interdisciplinary courses to help them master modern physical education and sports service models.

Keywords: physical education, mass health and mentality, communication skills, physical education and sports specialist, sport assets, accessibility of sport facilities.

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