State-owned media contribution to media education of physical culture university students

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Teoriya i praktika fizicheskoy kultury №10 2016, pp. 36-38

UDC 796.07.75

Professor, Dr.Sc.Phil. A.N. Teplyashina1
PhD N.A. Pavlushkina1
Professor, Dr.Sc.Phil. B.Y. Misonzhnikov1
1Saint Petersburg State University, St. Petersburg

e-mail: a-nik@list.ru

The article explores the issues of doping-related problems coverage by the national mass media organizations. Subject to the study were, on the one hand, 137 popular doping-related research publications in the state-owned “Russian Newspaper” (RN) designed to promote fair play ideas and concepts and familiarize the target audience with the relevant research and ethical issues. On the other hand, the study included a questioning survey of 300 university athletes to explore the effects of the above RN publications on the young people and their awareness of the doping-related issues. The study gave the grounds to rate the contribution of the “Russian Newspaper” publications to the public awareness of the sporting ethics as high enough, albeit the young athletes were found to seldom rely on this edition as the sole source of information. In this context, the study offers a set of key elements of the fair play promotion media policy, as follows: ensure a systemic approach to the media education for the sport university students being designed on a targeted, informative, substantial and control-and-regulatory-system-aware basis, with due priority being given to selection of due media contents for a modern doping-free sport promotion system; apply the relevant specific media coverage instruments and develop new institutional forms of education and educational methods and technologies supported by a facilitating information environment and technical tools required and sufficient for media literacy of the students.

Keywords: sport, promotion, popular research publications, doping.

References

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Received 17.05.2016 г.