Value translating social and cultural mechanisms: case study of healthy lifestyle fostering ​​in Nizhny Novgorod youth

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Teoriya i praktika fizicheskoy kultury №11 2016, pp. 48-50

UDC 796.034.2

Associate Professor, PhD O.A. Nemova1
Associate Professor, PhD M.M. Kutepov1
Associate Professor, PhD L.I. Kutepova1
V.V. Retivina2
N.V. Frolova1
1Kozma Minin Nizhny Novgorod State University (Minin University), Nizhny Novgorod
2Nizhny Novgorod State Linguistic University n.a. N.A. Dobrolyubov, Nizhny Novgorod

e-mail: nhl_@list.ru

The study was intended to study the values translating social and cultural mechanisms applied to foster healthy lifestyles in the new generation. Broad-based sociological data were used to make an overview of the key trends in the world-outlook-driven attitudes in different generations of the Russian people to the health agenda in general and healthy lifestyles in particular. The article presents findings of a few sociological surveys focused on health as a base value. The study data and analysis demonstrated benefits of the relevant healthy lifestyle values translating social and cultural mechanisms, including family, education (with the advanced education system) and the mass media system. The study also considers the key performance specifics of the above mechanism and their real effects on the healthy lifestyle values fostering process. It is a family as a pivotal social institution that plays a central role in the set of the above three social and cultural mechanisms, for it is largely through the everyday communication, love and relations in family that the world-outlook-related values and behavioural models are formed. On the other hand, effects of family on the human consciousness should not be overestimated. The young people’s world-outlook-related values and behavioural models may be additionally cultivated and corrected by education (including advanced education) institutions and mass media organizations. The article gives practical cases of how the above healthy lifestyle values translating social and cultural mechanisms have been applied to foster healthy lifestyles in the young people of Nizhny Novgorod. The study worked out recommendations on how the young people’s conscious attitudes to own health may be fostered and asocial behavioural models may be prevented and corrected. General recommendations are made to form and improve the youth-sensitive social policies in the national physical culture and sports sector.

Keywords: healthy lifestyle, values translating social and cultural mechanisms, youth.

References

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  2. Kutepov M.M. Tekhnologiya formirovaniya professionalnykh umeniy u budushchikh spetsialistov v oblasti fizicheskoy kultury. Dis. kand. n. [Physical education specialists' skills building technology. PhD diss.]. Nizhniy Novgorod, 2003, 163 p.
  3. Kutepova L.I. Didakticheskie usloviya formirovaniya professional'nykh kompetentsiy [Didactic conditions of formation of professional competences]. Sovremennye tendentsii razvitiya tekhnologo-ekonomicheskogo obrazovaniya [Modern development trends in technological and economic education]. N. Novgorod, 2014, p. 32-39.
  4. Nemova O.A., Pakina T.A., Retivina V.V. Rol semi v formirovanii trudovykh ustanovok studencheskoy molodezhi [Family in formation of occupational attitudes of students]. N. Novgorod: Volga region, 2013, 150 p.

Received 13.07.2016 г.