The aim of the research  is to consider and substantiate a program for managing the fitness industry at the regional level.

Methods and organization of the research. The empirical basis of the study was statistical data. The research methods applied in the work include: induction, deduction, generalization, systems approach, analysis, and the graphical method of data presentation.

Results and discussion. Increasing the interest in fitness services among the young and adult population of the country's regions is a priority area for the authorities in the field of physical culture and sports. To achieve this, various programs for the development and management of the fitness industry are being developed, which ensure the creation of conditions necessary for the region's residents to engage in physical culture and sports. These conditions include: design, construction, reconstruction, and modernization of facilities in the regions that allow residents to regularly engage in physical culture and sports; development of the fitness club network; organization of physical culture and sports events among various population groups in the region; providing opportunities for socially oriented non-profit organizations to provide their services in the field of physical culture and sports within the framework of regional programs; and solving the problem of providing the sports industry with human resources.

Conclusions. Thus, the organization of the fitness industry in the country's regions today requires clear interaction between executive authorities, private business, and physical culture and sports organizations, whose activities are aimed at achieving positive results related to the formation of a sustainable interest in a healthy lifestyle and increasing the duration of motor longevity.

References

1. Gravshina I.N., Nikishina O.Ye. Konkurentnaya otsenka regionalnogo rynka fitnes-industrii: osobennosti i tendentsii razvitiya [Competitive assessment of the regional fitness industry market: features and development trends]. Molodoy uchenyy. 2016. No. 9. Pp. 530-534.
2. Khisyamov R.S., Korobova M.A., Sdvizhkova A.V., Timchenko Ye.D. Osobennosti razvitiya fitnes-industrii v Rossii: problemy, effektivnyye praktiki, perspektivy [Features of the development of the fitness industry in Russia: problems, effective practices, prospects]. Mezhdunarodnyy zhurnal grazhdanskogo i torgovogo prava. 2022. No. 2. Pp. 64-73.

No. 7, pp. 27–27

Received: 27.05.2026 | Published: 26.06.2026

CC BY 4.0