Building employee motivation by creating a neuropositive organisational and physical culture and sports programme within the company

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PhD, Associate Professor S.A. Ulyanova1
PhD, Associate Professor O.V. Astafeva1
PhD, Associate Professor Yu.A. Limareva1
PhD, Associate Professor O.A. Fathutdinova2
1Financial University under the Government of the Russian Federation, Moscow
2Petroleum high school, Almetyevsk

Objective of the study is to provide a theoretical justification for promoting team health using digital employee profiles based on building a neuropositive organisational culture and developing physical culture and sport in companies.
Methods and structure of the study. The empirical base was formed between February and September 2025, with data obtained during a pilot project in an educational organisation (total sample size – 15 employees). To assess neurophysiological and behavioural parameters, a psychometric and author's questionnaire was used, including statements grouped into three scales: ‘Dopamine activity’ (motivation, initiative, goal orientation), ‘Oxytocin activity’ (trust, cooperation, sense of belonging), ‘Noradrenaline balance’ (stress resistance, concentration, recovery after stress).
Results and conclusions. Systematic assessment of the level of neuroculture and physical condition of employees through the creation of digital employee profiles is becoming a necessary condition for the formation of a neuropositive organisational environment and team motivation, which should include care for human health and the provision of opportunities for physical culture and sport, which will directly affect the neurophysiological mechanisms underlying motivation, engagement and stress resistance.

Keywords: neuro-management, staff motivation, human physical activity, digital employee profile.

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