Kolobova E.Yu.
Saint Petersburg State Institute of Film and Television, St. Petersburg

Rubtsova M.V.
St. Petersburg State University, St. Petersburg

Pavenkov V.G.
Admiral Makarov State University of Maritime and Inland Shipping, St. Petersburg

Objective of the study is to determine the significance of sport at the international level, including its growing importance and influence on media societies as a policy tool.
Methods and structure of the study. Based on the analysis of literary and statistical international databases, a comparative analysis was conducted combining quantitative and qualitative methods to study the place of sport in European and Russian cinema, its connection with broader political and ideological messages. Media texts of national federal media served as the empirical basis.
Results and conclusions. The theme of sport in cinema arose since the creation of documentary films with the development of scientific and technological progress, sports, and culture. The sports genre is becoming the leading one in world cinema, coexisting with other film genres. Sports films reflect social changes, public demands and the culture of a particular nation.
In each country, at a certain time, one or another sport dominated, and the Olympic Games were the apogee of the politicization of international sports competitions, which left an imprint on the content of the films. Films on this topic are an instrument of rivalry between countries not only at the Olympic Games, but also in the film space based on the number of films produced, their influence on European society, which is confirmed by the study of European, Russian sports cinema.
The film projects themselves are aimed at generating interest in the audience to lead a healthy lifestyle and engage in amateur sports. At the federal level, sports films have another important role in the articulation and affirmation of existing power structures and ideological hegemony in Russian society, Russian sports films in a particularly difficult period of national and international instability and disputes.

Keywords: sports, physical education, sports, cinema, sports theme, sports cinema.

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