Viktorova P.V.
Saint Petersburg State University, Saint Petersburg

Nikonov S.B.
Saint Petersburg State University, Saint Petersburg

Puyu Yu.V.
The Herzen State Pedagogical University of Russia, Saint Petersburg

Petrosyan D.V.
Yerevan State University, Yerevan

Objective of the study is to identify specific aspects of the modern development of sailing in Russia.
Methods and structure of the study. SWOT analysis was used - a strategic planning method to assess internal and external factors that affect the development of the company. The study analyzed the specifics of the promotion and development of sailing in Russia, focusing on historical traditions, modern challenges and innovative strategies.
Results and conclusions. The Russian sailing market in 2025 is at a crossroads. On the one hand, deep-seated problems persist: underfunding, a shortage of modern infrastructure (especially marinas), difficulties with staffing (training athletes and coaches) and a technological lag in the field of specialized analysis and management systems. Sailing has not yet become widespread. On the other hand, there are positive trends and growth points. Yachting is increasingly recognized by authorities and businesses as a promising tourism destination capable of generating significant revenues to regional budgets (Crimea, Kamchatka, St. Petersburg).

Keywords: sailing, yacht clubs, event tourism, inclusive programs, marinas, public-private partnerships, communication strategies, storytelling, regattas, infrastructure.

References

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