Shvetsov A.V.
Financial University under the Government of the Russian Federation, Moscow

Objective of the study was to identify the composition and dynamics of indicators of sports programs on publicly available Russian state television channels in the winter competition seasons of 2021-2024.
Methods and structure of the study. An analysis, comparison and generalization of the indicators of sports programs on Russian state television was conducted.
Results and conclusions. The International Olympic Committee decision to ban Russian athletes from participating in international competitions from March 2022 has led to the forced replacement of international tournament broadcasts with Russian ones in the broadcasting schedule of state television channels. Two years of isolation of Russian athletes from major international competitions did not change the composition of sports programs in the 2021-2024 winter seasons, but played a major role in a sharp decline in interest in these programs on Russian television. Thus, after a successful 21/22 Olympic season, the ratings of sports programs in the next two winter seasons decreased by at least 2-3,5 times.

Keywords: Russian state television channels, composition and indicators of sports programs, 2021-24 winter competition seasons.

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