Dr. Sc.Soc., Associate Professor A.V. Maltseva¹
Dr. Sc.Soc., Associate Professor N.E. Shilkina¹
Dr. Psych., Professor S.D. Gurieva^1
1Saint Petersburg State University, St. Petersburg

Objective of the study was to identify in the texts of journalistic and artistic works about sports the mechanism of formation and reproduction of sustainable achievement motivation.
Methods and structure of the study. The scientific work was carried out using the method of probabilistic thematic modeling of a corpus of texts, which included works of art about sports in the genre of realism.
Results and conclusions. It was revealed that the motivation to win in the literature on sports is interpreted as a complex life-meaning system based on a parity combination of collectivism (meeting the expectations of the sports, family environment, as well as fans, the nation) and individuality (satisfying one’s emotional, cognitive, aesthetic needs; improving technical skills). -tactical skills and bodily-kinesthetic intelligence, as well as public recognition of work). The literature on sports reflects a mechanism referred to in social psychology as a “shift of motive to goal” (A.N. Leontyev), which devalues the athlete’s potential demotivators - fear, fatigue, failure, etc., transforming them into meaning-forming motives. The conclusion is drawn: the literature on sports topics shows that stable motivation to win is formed only as a result of a shift in the need for reward to a complex cognitive-affective-behavioral complex of the lifelong need for sports. Reflective journalism by athletes and coaches, as well as fiction about sports, is an important source of developing the motivation of young athletes, a pedagogical guide for coaches and a source of data about everyday sports life for society as a whole.

Keywords: sports motivation, literature about sports, Soviet sports, Russian sports, youth education.

References

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2. Rosenfeld A.S., Ryamova K.A., Stepin G.V. Agressiya i moral v sotsiokulturnom prostranstve sportivnoy deyatelnosti [Aggression and morality in the sociocultural space of sports activities]. Chelovek. Sport. Meditsina. 2023. Vol. 23. No. 1. pp. 76-84.
3. Sedova A.G., Mitrofanova O.A. Tematicheskoye modelirovaniye russkoyazychnykh tekstov s oporoy na lemmy i leksicheskiye konstruktsii [Thematic modeling of Russian-language texts based on lemmas and lexical constructions]. Kompyuternaya lingvistika i vychislitelnyye ontologii. 2017. No. 1. pp. 132-144.
4. Maltseva A., Shilkina N. et al. Topic Modeling of Russian-Language Texts Using the Parts-of-Speech Composition of Topics (on the Example of Volunteer Movement Semantics in social media). 29th Conference of Open Innovations Association (FRUCT), Tampere, Finland, 2021. pp. 247-253.
5. Shilkina N.E., Maltseva A.V. et al. Social Media as a Display of Students' Communication Culture: Case of Educational, Professional and Labor Verbal Markers Analysis. International Conference on Electronic Governance and Open Society. Communications in Computer and Information Science. 2019. Vol. 947. pp.  384-397.