PhD, Associate Professor V.A. Burtsev¹
PhD, Associate Professor E.V. Burtseva¹
PhD, Associate Professor N.V. Igoshina^2
1Volga Region State University of Physical Culture, Sports and Tourism, Kazan
²Chuvash I. Yakovlev State Pedagogical University, Cheboksary

Keywords: students' sports culture, axiological component, sports activity.

Introduction. The central place in the psychological structure of sports culture belongs to the axiological component, which gives the subject of sports activity a special value-semantic significance in the context of the formation of the Self-concept of personality [1].
The content of the axiological component of the students' sports culture (hereinafter referred to as AKSCS) is revealed in relation to those value–semantic orientations that encourage and direct a person to the effective implementation of sports activities [2, 3]. The development of AKSCS occurs on the basis of psychological mechanisms of interiorization and exteriorization, ensuring the formation of value-semantic attitudes to various aspects of sports activity.
The purpose of the study is to experimentally substantiate the effectiveness of the methodology of the development of ACSCS in the process of sports activity.
Methodology and organization of the study. The methodology of the development of AKSCS includes in its content a set of value-semantic tasks aimed at actualizing the positive value attitude of students to the structural components of sports activity.
To assess the level of development of the ACS, we have developed a modified version of the Rokeach M methodology. "Self-assessment of life values" with the calculation of the index of realizability of individual characteristics of the value-semantic sphere of personality (Salikhov N. R.).
The results of the study and their discussion. At the beginning of the experiment, the subjects had KG and There were no significant differences in the criteria and indicators of the development of ACSCS. At the end of the experiment in KG, the level of development of ACS remained at an average (relatively significant) level, at the same time, a high (priority significant) level of development of ACS was established in EG. In accordance with the criteria and ranking indicators, the following terminal values have acquired high value and semantic significance: sports fitness, sports fitness, competitive result, sports achievements and instrumental values: sports training, sports training, sports competitions, sports regime.
Conclusion. The results of the research indicate the effectiveness of the methodology for the development of AKSCS based on the formation of value-semantic orientations in the process of sports activity.

Literature

1. Burtsev V. A. Development of the affective component of students' sports culture in the process of sports activity / V. A. Burtsev, E. V. Burtseva, D. A. Rukavishnikov // Theory and practice of physical culture. – 2022. – No. 3. – p. 37.
2. Burtsev V. A. Development of the conative component of students' sports culture in the process of sports activity / V. A. Burtsev, E. V. Burtseva, M. N. Chapurin // Theory and practice of physical culture. – 2021. – No. 5. – p. 108.
3. Burtsev V. A. Development of the communicative component of students' sports culture in the process of integration of the educational process and sports activities / V. A. Burtsev, E. V. Burtseva, N. V. Igoshina // Theory and practice of physical culture. – 2020. – No. 8. – p. 76.