Dr.Hab., Professor V.I. Grigoriev¹
PhD, Associate Professor O.S. Davydova²
PhD, Associate Professor A.A. Oshev^2
1Saint Petersburg State University of Economics, Saint Petersburg
²Peter the Great St. Petersburg Polytechnic University, Saint Petersburg

Objective of the study was to substantiate the methodology for assessing the effectiveness of the introduction of the corporate health and physical activation program of the working-age population of the country.
Methods and structure of the study. The study was designed to contribute to the National "Demography" Project and complementary Federal "Forming motivations for healthy lifestyle including healthy diets and immunity to bad habits" Project; make an analysis of the corporate health and physical activation program; and rate their progress and actual benefits for the personnel.
Results and conclusion. The benefits of the corporate health and physical activation program were rated based on standards of the Federal "Forming motivations for healthy lifestyle including healthy diets and immunity to bad habits" Project. The corporate health and physical activation program progress was tested by the personnel health and well-being surveys, labor effectiveness and payroll analyses, wages, morbidity statistics with cost estimates; plus the following corporate progress factors: HR health initiatives; labor inefficiencies due to the sick leaves, staff turnover reductions, labor efficiency analyses, corporate image, etc. We should also emphasize that the benefits of the corporate health and physical activation program may be rated by the program-facilitated improvements in the professional knowledge, skills and healthy lifestyle of the personnel.

Keywords: customized workloads, integrated biometrics, affiliated tools, propulsive efficiency tests, representativeness, competitive fitness, factor analysis

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