Dr. Hab., Professor I.V. Irkhina¹
PhD, Associate Professor L.A. Kadutskaya¹
PhD, Associate Professor L.E. Pakhomova¹
N.A. Korenkova^1
1Belgorod State National Research University, Belgorod

Objective of the study was to survey marketing business motivations of future physical education teachers.
Methods and structure of the study. The survey was run in 2018-2020 at Belgorod State National Research University. It included an analysis of the scientific literature on the subject, questionnaire survey and observations to rate the marketing business motivations in the sample, and standard statistical data processing toolkit. We sampled for the survey the 3-4-year students (n=186) of the Pedagogical Institute’s Physical Education Department of Belgorod State National Research University.
Results and conclusions. Having analyzed the questionnaire survey data, we found 39%, 15% and 46% of the sample giving positive, negative and uncertain responses. It should be emphasized that above 61% of the sample acknowledged being unfit for marketing business responsibilities in their physical education teachers service in the theoretical and technological aspects. A special survey of this subsample found that the key difficulties associated with the still poor marketing business awareness and competence – that cannot but be of hampering effect on their personality and vocational progress agendas. It should be also noted that the sample showed a wide variation in the actual marketing business motivations. Thus 8% of the sample was tested optimal on the marketing business motivations scale i.e. realizing the role and contribution of marketing business motivations in the professional progress and fit for the marketing business in vocational education service; 31% of the sample was tested satisfactory on the marketing business motivations scale i.e. realizing the role and contribution of marketing business motivations in the professional progress albeit unwilling or unfit for the marketing business service for they doubt it can be efficient in their vocational education service.

Keywords: marketing business motivations, future physical education teacher, vocational education service.

References

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