Ways to improve efficiency of professional sports financing mechanismst

Ways to improve efficiency of professional sports financing mechanismst

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PhD, Associate Professor O.V. Litvishko1
T.P. Vysotskaya1
I.M. Bodrov1
S.M. Nosov1
T.V. Buyanova1
1Plekhanov Russian University of Economics, Moscow

The national professional sports with their entertainment and commercial aspects cannot be competitive enough on the global arenas unless well supported by the governments and private interests in the current economic situation. The national sport industry strives to find efficient public-private-civil partnership formats for progress. Objective of the article was to take the global football industry for a case study to analyze benefits of the projects to improve efficiency of the national professional sports. Financial viability of the national sports system may be improved by the target efforts to popularize healthy lifestyle, encourage the popular support for the national sports; and spur up interests of private businesses in the sport industry. We analyzed the leading football clubs financing systems in a few countries with a special attention to the match attendance statistics versus the football club profitability rates and proceeds from match broadcasting rights as visualized by diagrams in the study. It was concluded that the modern sport infrastructure and beneficiary sport teams shall be controlled by the same corporate entity to secure due synergy of the commercial supporters for progress of the sports.

Keywords: revenues, sports, football, stage, finance, efficiency, market.

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