Associate Professor, PhD A.Y. Anisimova¹
Dr.Hab., Professor V.S. Yakimovich²
Dr.Hab., Professor I.G. Gibadullin1
¹Kalashnikov Izhevsk State Technical University, Izhevsk
²Volzhsky Polytechnic Institute (branch) of Volgograd State Technical University, Volgograd

The article considers the idea of a new physical education vector for the Russian higher education establishments in the context of modern individualized socializing education. The key difference of our concept from the traditional national one is the new vector of educational process geared to ensure individual acceptance of the socially important values of physical culture. In this context, it is the in-culturing process (interpreted as the individual commitment for physical culture) that is viewed as a key mission of the national academic physical education process.
The proposed innovative concept may provide a basis for a theoretical construct to integrate all the existing advanced physical education ideas and technologies for the benefit of the national universities, with every technology being properly timed and positioned in the process to ensure the education process being highly efficient and effective.

Keywords: innovative concept, physical education, culturing, in-culturing process.

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