PhD, Associate Professor A.V. Shvetsov
Financial University under the Government of the Russian Federation, Moscow

Objective of the study is to identify the characteristics of the development of running tourism in Russia using the example of the Farmeko – Running along the Golden Ring series of mass runs.
Methods and structure of the study. An analysis and summary of data from specialised and scientific literature was carried out.
Results and conclusions. The first running tourism project in Russia was the series of runs ‘Pharmeco – Running along the Golden Ring’. The races take place in cities along the popular tourist route ‘Golden Ring’ and in other cities in central Russia, which have preserved significant historical and cultural monuments, as well as unique natural sites. This sports and tourism project was launched in 2015 and since then has attracted and united not only professional runners, but also running enthusiasts, supporters of a healthy lifestyle and running tourism from different parts of the country.

Keywords: domestic tourism, development of running tourism, Farmeko – Running along the Golden Ring series of races.

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