Dorohov S.I.
Saint-Petersburg Scientific-Research Institute For Physical Culture, St. Petersburg

Samigullina G.Z.
Udmurt State University, Izhevsk

Grebennikov A.I.
Saint-Petersburg Scientific-Research Institute For Physical Culture, St. Petersburg

Malinin A.V.
Saint-Petersburg Scientific-Research Institute For Physical Culture, St. Petersburg

Objective of the study is to identify motivational factors for involving working-age youth in physical education.
Methods and structure of the study. Based on a survey of 920 students, three key motivational blocks were identified: self-affirmation (especially important for physically active young men), health (universal priority) and self-improvement (important for girls).
Results and conclusions. It was found that 61.2% of physically active young men and 60.2% of girls consider health promotion to be the main motive, while competitive motives are significant for 52.3% of active young men versus 26.3% of physically inactive ones. The authors propose a differentiated approach to motivating working-age youth, taking into account gender characteristics and the level of physical activity, with an emphasis on competitive programs for young men and fitness programs for girls.

Keywords: physical activity working-age youth, motivation, healthy lifestyle, involvement in physical education, physical education and sports activities.

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