Skok N.S.
Lesgaft National State University of Physical Education, Sport and Health, St. Petersburg

Baryayev A.A.
Lesgaft National State University of Physical Education, Sport and Health, St. Petersburg

Kulikov V.S.
Lesgaft National State University of Physical Education, Sport and Health, St. Petersburg

Ulitskaya T.I.
Lesgaft National State University of Physical Education, Sport and Health, St. Petersburg

Objective of the study is to examine the level of media competence among athletes from the sports reserve (hereinafter referred to as athletes) with signs of deviant behavior in the context of the formation of value orientations.
Methods and structure of the study. Analysis of literary sources on the criteria of media competence. Survey, observation, and pedagogical experiment. Parameters and indicators of media competence (Fedorov A.V.), based on which a questionnaire survey of athletes was conducted (2023-2024). Analysis and generalization of the results of pedagogical observation during educational activities aimed at shaping value orientations. Correlation analysis between the level of motivational indicators of media competence and the value orientations of athletes (n=14, by sports: orienteering, handball, volleyball, rowing and sailing, age 16-17).
Results and conclusions. The levels of motivational indicators of media competence of athletes have been identified. A questionnaire was conducted at the beginning and at the end of the pedagogical experiment. The motives and genre preferences for consuming media content have been studied: for self-affirmation and gaining knowledge about life outside the sports environment; the desire to learn how to distinguish false (negative propaganda) information from true information; and the interest in the media space for communication between athletes and youth artistic groups. An overestimation of the capabilities of athletes in interpreting content has been identified. As a result of purposeful educational activities, an increase in media competence was recorded: a change in genre preferences and motives for contact with media.

Keywords: deviant behavior, value orientations, media competence, genre and thematic motives for contact with media texts.

References

1. Zhizhina, M. V. (2016). Mediagramotnost kak strategicheskaya cel mediaobrazovaniya [Media literacy as a strategic goal of media education. Media Education], 4, 47–65.
2. Polikarpova, E. V. (2005). Mediavozdeystviya na zhiznedeyatelnost cheloveka: aksiologicheskie aspekty: avtoref. dis. ... kand. filosof. nauk: 09.00.13 [Media impact on human life: Axiological aspects [Abstract of dissertation, Candidate of Philosophy], Rostov State University].
3. Skok, N. S., Kulikov, V. S., Makarov, Y. M., Ulitskaya, T. I., & Chernaya, A. I. (2023). Cennostnye orientacii sportsmenov iz chisla sportivnogo rezerva: rezultaty ekspertnogo oprosa [Value orientations of athletes from the sports reserve: Results of an expert survey. Psychology and Pedagogy of Sports Activities], 3(66), 56–60.
4. Skok, N. S., Baryaev, A. A., Kulikov, V. S., & Ulitskaya, T. I. (2025). Pedagogicheskoe vliyanie na cennostnye orientacii sportsmenov po formirovaniyu socialno adekvatnogo povedeniya [Pedagogical influence on the value orientations of athletes in the formation of socially adequate behavior]. Teoriya i praktika fizicheskoy kultury, 4, 54–56.
5. Government of the Russian Federation. (n.d.). Strategii razvitiya fizicheskoy kultury i sporta v Rossiyskoy Federacii na period do 2030 goda [Strategies for the development of physical culture and sports in the Russian Federation for the period up to 2030]. http://static.government.ru/media/files/Rr4JTrKDQ5nANTR1Oj29BM7zJBHXM05d...
6. Turyanskaya, V. A., & Skok, N. S. (2023). Reprezentacii deviantnogo povedeniya v sportivnoy srede v sredstvakh massovoy informacii [Representations of deviant behavior in the sports environment in the mass media. In Interaction of state authorities, local governments and educational organizations in the field of countering and preventing antisocial phenomena among youth: Proceedings of the All-Russian Scientific and Practical Conference] (pp. 120–125). BIST.
7. Fedorov, A. V. (2007). Razvitie mediakompetentnosti i kriticheskogo myshleniya studentov pedagogicheskogo vuza [Development of media competence and critical thinking among students of a pedagogical university]. UNESCO Information for All.