Dr. Hab., Professor Lubysheva L.I.
The Russian University of Sport «GTSOLIFK», Moscow

Objective of the study was to identify the tendencies and trends of digital transformation of the sports industry based on the content analysis of current publications of the journal «Theory and practice of physical culture».
Methods and structure of the study. In the course of the work, a content analysis of publications of the journal «TiPFK» for the period of 2024 was carried out. The article was chosen as the unit of account. A total of 28 articles were selected, devoted to the use of digital technologies in sports and physical education of students.
Results and conclusions. Based on the results of the content analysis, the main trends in the development of digital transformation of physical education and sports were identified: digitalization and virtualization in education, digitalization and virtualization in sports, gamification, artificial intelligence and machine learning. The current state of manifestation of the considered trends determines the formation of digital transformation trends, among which the key ones are: the use of wearable digital devices for monitoring the physical condition of a person in education and sports, the use of mobile applications in training and management of the training process, the use of machine vision technologies in the analysis and modeling of athletes movements, the development of phygital sports.

Keywords: digitalization, sports sphere, education, digital technologies, state, prospects.

References

1. Ermakov, A. V., Skarzhinskaya, E. N., & Novoselov, M. A. (2022). Tsifrovaya transformatsiya professiy v otrasli «Fizicheskaya kultura i sport» [Digital transformation of professions in physical education and sport sector]. Teoriya i praktika fizicheskoy kultury, 3, 6–8.
2. Petrov, P. K. (2023). Vozmozhnosti i problemy tsifrovoy transformatsii fizkul'turnogo obrazovaniya i sfery fizicheskoy kultury i sporta [Possibilities and problems of digital transformation of physical education education and the sphere of physical education and sports]. Vestnik Udmurtskogo universiteta. Seriya Filosofiya. Psikhologiya. Pedagogika, 33 (2), 162–173.
3. Podpovetnaya, Yu. V., Mikhaylova, S. V., & Pismennyy, E. V. (2023). Tendentsii i perspektivy primeneniya tsifrovykh tekhnologiy v obrazovanii v oblasti fizicheskoy kultury i sporta [Trends and prospects for the application of digital technologies in education in the field of physical education and sports]. Sovremennyye problemy nauki i obrazovaniya, 6, 4.