PhD of Sociology, Associate Professor Sh. F. Farakhutdinov
Tyumen Industrial University

Keywords: fitness, online applications, digitalization.

Introduction. In the context of widespread digitalization, the fitness industry, along with others, is also undergoing significant changes. The trend towards the spread of online training around the world has been reinforced by the prolonged self-isolation caused by the COVID-19 pandemic [1]. In this regard, it is necessary to study the place of traditional fitness clubs, as well as the social consequences of the development of remote formats for organizing physical activity of the population.
The purpose of the study is to identify the attitude of the physically active population of a large city to remote fitness classes using digital technologies, as well as to determine the prospects of the traditional format of fitness classes.
Methodology and organization of the study. The sociological study involved 366 people-customers of fitness centers. The gender and age composition of the participants was 64 % women and 36 % men aged 17 to 55 years. The study was conducted through an online survey, recruiting was carried out with the help of targeted advertising – a banner that encourages potential respondents who are members of groups of their fitness centers in the social network VKontakte to answer a number of questions on the topic of fitness. The study was implemented in 2021 in Tyumen. Data processing and analysis were carried out in the SPSS statistical package.
The results of the study and their discussion. The advantages of the remote training format were: saving time and money (18 %), the ability to study at home (13%), the ability to choose a convenient schedule (6%), mobility, the ability to train anywhere (5%). Another half found it difficult to answer, and 8 % pointed to the lack of advantages of the online format. The disadvantages were: lack of control, discipline and motivation for training (20 %), lack of conditions that can provide fitness centers (fitness equipment, facilities, equipment, sauna, etc., 20 %), lack of full contact with the coach (8 %) , etc. (6 %); 46 % found it difficult to identify shortcomings.
Among users of digital fitness technologies, those who combine a remote training format with a traditional club visit are approximately equally represented (53 %), and those who work out exclusively outside the fitness center (at home or on the street, 47%). The significance of the motives of classes in the club and remotely was revealed using the Shapiro-Wilkes test and the Student's t-test for independent samples. It turned out that significant differences were observed based on "availability of free time" (U=644.00, p=0.0624) and "distance from the club" (t=2.4552, p=0.0021).
For the former, digital fitness is basically a supplement that allows you to practice certain types of training and control physical parameters. The clubs are used as infrastructure. For the latter, online fitness is the only way to maintain their physical fitness in conditions of unavailability of the club or due to low mobility: the presence of children or a high workload at work. Young married women are quite common in this cohort.
Another aspect of the study demonstrated that digital fitness technologies are a factor contributing to engagement in traditional fitness. To the question: "How much did using fitness online increase the likelihood of you visiting a fitness club?" 45 % said that it greatly increased, 27 % indicated that they are likely to visit more, 18 % did not have an impact, and only 10% of respondents online fitness had a demotivating effect-they noted a decrease in the desire to train offline or that they are unlikely to attend fitness clubs.
Conclusions. Currently, online fitness is a useful addition to traditional fitness classes in clubs or a forced measure. Factors contributing to the transition of fitness club clients to the digital format of training are the lack of time, geographical or financial inaccessibility, as well as objective circumstances that have recently manifested themselves in the form of forced self-isolation provoked by the coronavirus pandemic. Thus, we can conclude that today there is no threat of a decline in the popularity of traditional fitness. At the same time, in the short and medium term, it will significantly change in the direction of digitalization. This circumstance, in our opinion, can give a new impetus to the development of the fitness industry and the influx of more people involved due to the synergistic effect.

Literature

1. Lubysheva L. I. Digital transformation of corporate sports / L. I. Lubysheva // Theory and practice of physics. cultures. - 2020. - No. 12. - p. 101.