Marketing and sociology of sports: sports thinking and development of sports culture

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PhD., Associate Professor A.N. Shopulatov1
PhD, Associate Professor N.N. Nazarov1
Doctor of Economics, Professor M.S. Kasimova2
1Uzbek State University of Physical Culture and Sport, Chirchik
2Tashkent State University of Economics, Tashkent

Keywords: sports, sports thinking, sociology of sports, international conference, plenary session.

Introduction. Sports culture has a large-scale impact on social processes, such as globalization, democratization and socialization [1].
The purpose of the study is to identify current research areas in the field of physical education and sports thinking, the development of style and professional culture.
Methodology and organization of the study. The analysis of the reports presented at the I International Conference "Specialists of Physical Education and Sports Thinking, development of style and professional culture", held on April 19, 2021 at the Uzbek State University of Physical Culture and Sports.
The results of the study and their discussion. The conference was attended by leading scientists from Uzbekistan and Of Russia. At the plenary session, a report was presented by I. S. Saifnazarovi from the Tashkent State University of Economics on the topic "The need to study the state of mentality of future specialists in physical culture and sports". In his speech, the speaker stressed the importance of creating a favorable psychological state for future coaches and specialists in physical culture and sports. In the next report "Doping as a social problem of modern sports" by Professor Sinyutin M. V. from St. Petersburg State University, the main emphasis is made on the fact that the medical understanding of doping in sports in modern conditions is not sufficient to develop ways to solve it in the social space. In his speech on the topic "The social structure of sports and the inequality of leisure practices in modern capitalist conditions", the speaker A. S. Gonashvili, representing the University at the IPA EurAsEC, noted that the opportunities to overcome the inequality in leisure practices should be sought in the reorganization of sports practices themselves. M. Yusupov devoted his report to promising areas of training of qualified personnel in the field of modern innovative education. from Samarkand State University, where he stressed the need to create special conditions for improving the level of training of specialists in the field of physical culture and sports. In conclusion, the report of A. Khayetov from the Uzbek State University of Physical Culture and Sports on the topic "Issues of development of training of sports agents in Uzbekistan"was presented. The author, based on his research, identified the main problems of training sports agents.
Conclusion. The conference showed that research in the field of physical education and sports thinking, style development and professional culture is conducted on an interdisciplinary basis and includes a wide range of scientific experience and knowledge of philosophy and law, sociology and other sciences.

Literature

  1. Sinyutin M. V. Sportivnye praktiki nauchno-pedagogicheskikh rabotov: issledovanie dosugovogo vybora tutors SPbU [Sports practices of scientific and pedagogical workers: a study of the leisure choice of teachers of St. Petersburg State University]. - 2020. - Vol. 11. - No. 1. - pp. 87-107.