Dr. Hab., Professor L.D. Nazarenko¹
Dr. Hab., Professor I.N. Timoshina¹
Dr. Hab., Associate Professor L.I. Kostyunina^1
1Ulyanovsk State Pedagogical University named after I.N. Ulyanov, Ulyanovsk

Objective of the study was to conduct a theoretical analysis of the content and technologies of implementation of sportizated physical education in the educational environment of educational institutions.
Methods and structure of the study. The following research methods were applied during the study: analysis, synthesis, generalization, which enabled to concretize original ideas of the concept "sportizated physical education" of student youth and clarify the contents of such concepts as "sportization" and "sports culture".
Results and conclusions. In studying the main directions of scientific research in the field of modernization of the present-day system of physical education of student youth, the nature and content of the sportizated physical education, as well as the concepts for the sports culture formation were clarified and specified.
The authors conclude that the dynamic sportizated form of physical education that meets today's requirements contributes to the development of students’ motivation for endorsing sports culture values and integrating training and competitive activities into their everyday life.

Keywords: physical education, physical culture, sports culture, sportizated physical education.

References

1. Lubysheva L.I. Sportivnaya kultura v shkole [Sports culture at school]. Moscow: Teoriya i praktika fiz. kultury i sporta publ., 2006, 174 p.
2. Lubysheva L.I. Fizicheskaya i sportivnaya kultura: ponyatiya, funktsii, tehnologii [Physical and sports culture: concepts, functions, technologies]. Reports of the first international congress "Terms and concepts in physical education sector. St. Petersburg, 2007. pp. 229-232.
3. Lubysheva L.I. «Prezidentskie sostyazaniya» – novy proekt organizatsii fizkulturno-sportivnogo dvizheniya detey i molodezhi ["Presidential Competitions" – new project for organizing physical education and sports movement of children and youth]. Fizicheskaya kultura: vospitanie, obrazovanie, trenirovka. 1996. No. 3. pp. 57-59.
4. Lubysheva L.I., Magin V.A. Innovatsionnye tekhnologii v professionalnoy podgotovke sportivnogo pedagoga [Innovative technologies in professional training of a sports teacher]. Study guide for university students majoring in 022300 – physical education and sports. Moscow: Teoriya i praktika fizicheskoy kultury publ., 2005 (Stavropol: Orfey-2). 190 p.
5. Lubysheva L.I., Zagrevskaya A.I., Peredelskiy A.A. et al. Sportizatsiya v sisteme fizicheskogo vospitaniya: ot nauchnoy idei k innovatsionnoy praktike [Sportization in physical education system: from scientific idea to innovative practice]. Moscow: Teoriya i praktika fizicheskoy kultury i sporta publ., 2017, 200 p.
6. Lubysheva L.I. Sportizatsiya v obshcheobrazovatelnoy shkole [Sportization at secondary school]. Moscow: Teoriya i praktika fiz. kultury i sporta publ., 2009, 167 p.
7. Stolyarov V.I., Balsevich V.K., Mochenov V.P., Lubysheva L.I. Modernizatsiya fizicheskogo vospitaniya i fizkulturno-sportivnoy raboty v obshcheobrazovatelnoy shkole [Modernization of physical education and sports work at comprehensive school]. Moscow: Teoriya i praktika fizicheskoy kultury i sporta publ., 2009. 320 p.