PhD, Professor S.A. Semenov¹
PhD, Associate Professor A.I. Morozov²
Dr.Biol., Professor Yu.P. Denisenko²
PhD, Associate Professor R.A. Gumerov^2
1Naberezhnye Chelny Institute of Volga Region Federal University, Naberezhnye Chelny
²Naberezhnye Chelny State Pedagogical University, Naberezhnye Chelny

The article analyzes benefits of the education psychology driven technologies to manage socially important skills building in the academic physical education and sport service. A special consideration was given to the following factors of influence on the socializing skills building process in the academic physical education and sport service: physical education and sport education staff knowledge and skills; practical physical education and sport experience and competitive accomplishments; clear education process mission and goals in the physical education and sport service domain; physical education and sport service sensitivity to the individual physical and mental traits, personality development levels, physical education interests and needs; team spirit in the academic community and its progress trends; and conflicts if any in the academic groups. The authors spelled out provisions for the socializing skills building process in the academic physical education and sport service being designed on a most efficient basis: with good selection, training and recruitment of the physical education and sport specialists; and with the multisided physical progress well stimulated. Based on the study data, the authors developed the physical education and sport specialist service quality rating criteria in the social skills building domain. The study demonstrated benefits of the education psychology driven technologies to manage socially important skills building process in the academic physical education and sport service.

Keywords: students, physical education, physical education and health service, functionality, socially important qualities, management, technology.

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